Hubbard is back in Pakistan with Efficiency Plus.
FRANCE – 27 October 2025 – Hubbard SAS, a global leader in poultry breeding and part of the Aviagen Group under the EW Group, has signed a strategic agreement with Noor Poultry, appointing the company as the official distributor of Hubbard Efficiency Plus Grand Parent stock in Pakistan. This partnership marks a significant milestone in strengthening the nation’s poultry genetics and advancing sustainable production standards.
Image: The signing ceremony between Noor Poultry and Hubbard was attended by Sohail Ahmed (COO of Noor Poultry), Arslan Sarwar (Director of Business Development of Noor Poultry), Bruno Briand (Global Commercial Director of Hubbard), and Oliver Rochard (Managing Director of Hubbard), and Dr. Naeem Tariq (Customer Support Hubbard Regional Technical Manager).
About Hubbard
About Noor Poultry
Neha Noor
Chief Executive Officer of Noor Poultry
Sohail Ahmed
Chief Operating Officer of Noor Poultry
Arslan Sarwar
Director of Business Development of Noor Poultry
Noor Poultry’s Joint Executive Statement: “Speaking with one voice, the Executive Leadership of Noor Poultry affirms that our landmark collaboration with the EW Group to deploy the Hubbard Efficiency Plus genetics platform fundamentally redefines the production landscape of Pakistani poultry. By introducing this globally validated, top-tier efficiency stock, Noor Poultry is doing more than elevating our own portfolio; we are establishing a new national standard for food security, producer profitability, and operational excellence, securing the sustainable future of our entire sector.”
The Pakistani poultry sector is a vital, multi-billion-rupee industry that serves massive national demand. However, to thrive amid volatility and rising costs, the industry requires more than incremental changes; it demands world-class efficiency.
Through this partnership, Hubbard’s PS stock will be available nationwide. Noor Poultry empowers farmers to achieve higher productivity, a superior Feed Conversion Ratio (FCR), and sustainable growth in the long term. This is an investment in the future, securing quality, consistency, and a more profitable tomorrow for every stakeholder.